2013 REPORT DOWNLOADED FROM OVER 32 NATIONS ACROSS THE WORLD

32 NATIONS REACHED- 2013 REPORT

We are glad to announce that the 2013 edition of TOP 50 BRANDS NIGERIA® reached over 32 countries, spread across the 6 continents of the world. A report monitored on academia and other sources where the online version of our annual publication, The Brand Nigeria journal was published reveals. Top 50 brands is the annual selection of 50 leading brands in the country Nigeria. 

According to Taiwo Oluboyede, the project coordinator in a press statement “We are glad to have this volume of reception. Our report has been viewed and downloaded across the world; we receive enquiries from different countries and individuals on some of the companies that were reviewed and corporate Nigeria generally. 

Nigeria is becoming more attractive to investors, hence the increase influx of multinational brands, so also, home grown. It therefore makes brand valuation, classification, and rating very important. A recent Wall Street journal commissioned research says Nigeria is top on the mind of investors in America and Europe, little wonder, people across the world are so interested in knowing about the top brands (companies) in Nigeria” 

Furthermore, he said “At Top 50 Brands, we give value to the worth of a brand and we create an independent platform where people can access this information.” While brand valuation is relatively new in Nigeria, people are getting to appreciate the fact that a healthy brand drives sales and quite a number of companies are now consciously taking steps to enhance their brand equity. Very shortly, we will be having company’s brand rating index, same way we have share index by the exchange in Nigeria.” 

The 2014 edition of the annual 50 top brands selection will be announced on 16th day of October, 2014 at The Brand Nigeria Forum, a gathering of CEOs and senior corporate decision makers in Nigeria under the theme: “Consolidating Nigeria’s Economic Gains, Towards Achieving Top 20 Globally. 

This was officially announced at a special session on CNBC Africa….........Please click to watch at http://www.cnbcafrica.com/video/?bctid=3696606341001 

Selected captains of industries, respected CEOs, will address forum. This forum also serves as the presentation of a new edition of our annual publication, The Brand Nigeria journal. It’s a compendium on the profiles of the 50 top brands, the brands to watch, CEO interviews and brand research papers. This is being circulated across various corporate organizations in Nigeria.